Since the gradual opening up of the economy, outdoor advertising is ready to get back on track. While Digital marketing v/s traditional forms of media sparks a debate. We believe all mediums are equally important.
What is Outdoor Advertising?
Outdoor Advertising is primarily used to target people on the move. For instance, billboards, posters, transit advertising, ambient ads, signages, point of sale displays, etc.
What will outdoor advertising benefits my brand?
Here are 5 advantages of Outdoor Advertising that will boost your brand:
1) Brand recall:
A billboard provides immense brand recognition. Consumers trust this form of advertising. In other words, higher the trust, higher the willingness to buy
2) Cost Effective
As per Exchange4Media, during the IPL 2021 tournament, ad buyers had to fork out Rs 14.1 to 14.3 lakh for a 10-second spot.
At this price point, you could run an outdoor ad campaign for nearly 3-4 months. Outdoor advertising provides you a high ROI. In conclusion, your brand can enjoy its visibility for a longer duration.
3) 24*7 Availability
People today are saturated with online ads. In addition to this, shorter video formats result in lesser air time.
However, a billboard won’t face this problem. A giant hoarding along the road demands attention.
4) Large Target Audience
An outdoor advertisement can trigger decision making. To add to this, it can move them to purchase something they previously wouldn’t have considered.
A McDonald’s billboard with a message “5 minutes away” on a highway could urge travelers to visit its outlet.
The hoardings in heavy traffic areas offer maximum reach and exposure. Thereby, generating potential leads.
5) Strong Visual Appeal
A billboard is a large canvas for the brand. statement. Attractive colours, images, lighting, 3D elements are aesthetically pleasing.
In conclusion, outdoor advertising provides advantages that brand managers cannot ignore. If you liked this article, comment below. To stay updated, check out the Blogs Section of our page
